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The New Standard for At-Home Beauty Technology

Efficacy claims are only useful when they are testable.

By Aurora Editorial Desk · 5 min read

Prototype content

When a Beauty Claim Becomes Testable

Published parameters, not adjectives.

By Aurora Testing & Evidence Desk · 6 min read

A model holds the pink Massima Milano MAGNA 3-in-1 hot air styling brush toward the camera.

MAGNA Wins the Aurora Beauty Award for Consolidating Two Tools Into One

A single pass replaces the dryer-plus-round-brush routine — and the jury wanted to see the evidence behind it.

By Aurora Testing & Evidence Desk · 5 min read